RVA Youth

Bridging the gap between young people and volunteers in Reading

01

The Challenge

RVA Character icon

RVA (Reading Voluntary Action) helps organisations thrive by matching volunteers to opportunities to benefit the community.

RVA wanted to launch a new initiative titled RVA Youth which seeks to become the brand for young volunteering in Reading. The aim is making volunteering accessible to more young people and breaking down the barriers some face when getting involved. The young people who often struggle grow their soft employability skills, whilst also bringing enthusiasm to work on projects they are passionate about.

02

The Process

We undertook a detailed look into all key stakeholders, including the young volunteers, RVA staff and organisations looking for volunteers. A brand was created that would suit the needs of all who would interface with the charity, and user testing was carried out throughout the project, including naming, concept, branding and website design.

03

Branding

RVA Youth Icon
RVA Logo on white or light backgrounds
Logo on white or light backgrounds
RVA Logo on black or dark backgrounds
Logo on dark or black backgrounds
RVA Mono Colour Logo
Logo one colour
Sushi
Green
Armadillo
Athens
Grey
Desert
Storm

Cubano

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Casper

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

04

Wireframes

Homepage
RVA Homepage wireframe
User Profile
RVA User Profile
Volunteer Opportunity – Mobile
Volunteer Opportunity - Mobile
05

The Solution

RVA Youth web design
Created with Sketch.

Skills Improvement

At the start of the volunteering project, volunteers take part in a skills placement. Skills are rated on a scale of one to ten, and any skills they have set as four or below will be flagged as areas to improve so their mentor will be able to help them with their personal growth. Participants then retake the skills placement once the project has ended to see how they have improved and where.

RVA website as seen on an Ipad

The Dashboard

The new website contained a dashboard for the young volunteers to match with opportunities matching their passions and soft skills they want to gain including presentation, group working and self confidence. The volunteers are paired with an RVA Youth supervisor throughout who ensures the young person feels supported, and they can communicate with each other through the dashboard. A project log is also present showing how much progress the young person has made, journal entries and badges earned.

RVA Logo
RVA Website design
06

The Result

RVA Youth Icon
The initiative inspired young people to help causes they believe in whilst improving their communities and skills. Many long term partnerships were born from the initiative, and local charities based in Reading benefited from the new perspective of the young people around them.

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